Marketing With Confidence: Overcoming Limiting Beliefs in Your Business
I once had a client who was absolutely terrified to be on camera. She was a natural in our meetings—full of life and passion for her business. But when she had to hit “record,” everything changed. She'd barely look at the lens, read from a paper in front of her, and her face held a somber expression that looked like she hated her life.
It was a stark contrast to the brilliant person I knew her to be. Her business was a force for good, but she was hiding it from the world.
Her struggle wasn’t a lack of skill or knowledge. Her roadblock was internal. She was held captive by powerful limiting beliefs:
"I have nothing important to share."
"People don't want to look at my face on camera."
"People are uninterested in the topics I want to share about."
These weren’t facts; they were beliefs, born from experiences and fears that had nothing to do with her worth or her expertise. She had to learn that the most effective marketing isn’t about being perfect—it's about being authentic.
Over the next four years, she did the brave work of challenging those beliefs. She started by acknowledging them, not as flaws, but as simple thoughts to observe. She realized that her vulnerability was her superpower. She was able to start letting go of the need for perfection and embracing the messiness of showing up as her authentic self.
Fast forward to today. That same client now speaks on stages, does television interviews, and consistently creates video content that is bringing in the right customers. She has built an entire personal brand rooted in her confidence. The contrast between her first video and her work today is a testament to the power of a mindset shift.
So, how do you take empowered action and get from where you are to where you want to be?
1. Write Your Affirmations. Your story is valuable and worth sharing. The voice in your head that tells you otherwise is lying. Write down a new truth and repeat it until it becomes a belief. Phrases like, “Imperfect action is progress,” or “My story is valuable and worth sharing,” can become your new mantras.
2. Find Your Support System. You don’t have to do this alone. Reach out to a mentor, a coach, or a trusted friend who can hold you accountable and remind you of your worth. Share your reflections and let others remind you of the truth when you can't see it yourself.
3. Take a Small, Audacious Step. You don't have to jump from one end of the spectrum to the other. Just take one uncomfortable action that moves you forward. Maybe it's sharing a personal story on social media, making a short video, or simply responding to a comment from a potential client.
4. Practice Self-Compassion. Be kind to yourself and celebrate your progress. Every step you take is a win. The work you do is important, and you are worthy of building a business that feels good.
Your worth isn't in your marketing; it's in who you are. The moment you start believing that, your business will become an authentic reflection of you.
